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I Like Your Ponytail, A Story About CommitmentI Like Your Ponytail, A Story About Commitment

“I like your ponytail.” I said in a playful manner. “Ponytail?” he repeated in a thick French accent. There and then began the most extraordinary odyssey of my life.…

Avoid 90% of the Pesticides in Food, by Avoiding 12 Foods

Why should you care about pesticides in your food?For starters there may be as many as twenty pesticides on a single piece of fruit you eat.…

My HeroMy Hero

Dear Mrs. Black,It was January 1967 when this 11 year-old, frightened, little Israeli girl walked into your classroom for the first time. I had only arrived in the country two weeks before.…

We Are Sexual BeingsWe Are Sexual Beings

With sex all around us, oozing out of our televisions, theaters, magazines, fashion, on the streets, one would think we are the most sexually informed, open and comfortable nation on the planet.”…

The Banking ImplosionThe Banking Implosion

I’m sure by now you all have noticed the ongoing meltdown in the mortgage industry. The cause of this whole mess is a little bit complicated, rooted in both the structure of the mortgage industry, and human nature. I’ll try to explain both factors here in layman’s terms.…

Breaking old habits; Creating new Ones

We are mostly habitual beings. Webster defines habit as an acquired mode of behavior that has become nearly or completely involuntary.…

Life is Poetry

  • Life is Poetry
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  • Life is Poetry
  • Life is Poetry
  • Life is Poetry
  • Life is Poetry

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First Retail Buildings In Country Earn Energy Star Label

Four JCPenney stores have become the first retail buildings in the US to earn the Energy Star label. The four stores save JCPenney's almost $250,000 per year in energy costs, and avoid over 3 million pounds of carbon dioxide (CO2) per year.

Read EPA's Press Release JCPenney Saved; Energy Star Earned

This news comes in stark contrast to an article recently published by BusinessWeek titled "Little Green Lies" wherein Auden Schendler, a former green advocate, criticizes the notion that becoming environmental friendly can be profitable and cost-effective for businesses.

Read BusinessWeek's Ltlle Green Lies

While the article has some merits Karl Weber over at The Triple Bottom Line Blog has pointed out some very serious questions; not the least of which are some misleading statements regarding Johnson and Johnson's carbon emission reduction claims.

Read The Triple Bottom Line Blog's Claims by Eco-Skeptics Deserve Skeptical Scrutiny, Too

While many solutions will not suit many business circumstances, it is hard to see how energy efficiency would be anything but cost effective for businesses or how reductions in carbon emissions would be less than beneficial in an increasingly environmentally conscious market.

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