Reach out to individuals

• Appeal to the wonderment and playful part of you – we are naturally curious and fun seeking creatures.
• Challenge you to be authentic and courageous – our self esteem arises out of being truthful even if what we are doing or saying is unpopular.
• Stretch you beyond your illusory limitations – we are much more than we think. Imagine breaking your habits and learning to live out of the box.
• Provide tools which will facilitate you becoming more conscious of your power to create a life you love – most people don’t know what they really want, let alone go after it.
• Inspire you to make a difference – being seen, heard and appreciated are some of our major needs. Constructively fulfilling those needs advances our individual and collective well being.
• Promote compassion and kindness –we all want to be respected and understood. The way we treat others comes back to us.

Reach out to not-for-profit organizations

There are currently thousands of independent organizations addressing essential issues like global warming, hunger, AIDS, human rights, peace, ecology, third world debt etc, are all doing great work. However, on a global scale, there is little progress being made; our planet continues to be polluted; wars and terrorism are raging on; millions of children are dying from malnutrition and diarrhea; millions others are left orphaned, and the list goes on and on. Clearly, the way we are addressing these issues - in a piecemeal fashion- is not working.

Gratefully, many organizations are now beginning to unite and coordinate their efforts by sharing information, resources and strategies, thereby, increasing the likelihood for success. As the old adage goes, “There is power in numbers.”

Our goal is to unite us all in our collective effort to realize our vision.

Reach out to environmentally and socially responsible companies

There are numerous environmentally and socially responsible companies whose values are consistent with supporting the overall health of the planet. Unfortunately, most of us are unaware of their existence, let alone buying their product. We have identified four major reasons why these products are not more widely purchased:

1. The public is not informed as to how these products are produced consistent with human rights and environmentally safe standards. Additionally, consumers are unaware as to why it may be healthier for them to eat organic foods over processed foods.
2. Since most of these companies are small, they do not have the marketing resources necessary to compete with the larger companies who spend millions of dollars in advertising.
3. Human beings are habitual creatures and it is hard to motivate us to buy new products, particularly if the products are not easily accessible.
4. Many of the green products are more expensive than the mass produced processed ones. The majority of people cannot afford to buy these products.

We will be partnering with many of these companies, developing and implementing solutions to the above mentioned challenges. Once we do, we will establish a one-stop-shop of products and services that meet our high standards for keeping our planet in balance.

Our goal is to rally consumers to reflect our values through our purchasing power. The more successful we are in helping consumers integrate green products into our daily lives, the healthier we and our planet will be.